Before we dive into how Interactive TV Malaysia and LED Signage Malaysia are revolutionizing the advertisement industry and influencing our buying behavior, let us first get a perspective of what both these technologies are.
In this blog, we will be going into the details of the technologies used in interactive TV Malaysia and LED Signage Malaysia. We will also briefly touch upon their operation and function and then quickly move on to how advertisers are using them to their advantage.
An Interactive TV Malaysia is just like any other modern TV, with only one added function. It allows interactivity. It lets a user interact with a TV, its technology, and its programs.
If you don’t know about Interactive TV Malaysia, you might find it surprising. But it will get better as you learn more.
Before we move to how to let's understand that is meant by the interaction between a person and a TV.
It is not much different than the way you interact with your computers.
Just like you can choose your preferences while installing software on your computer, the same way you can interact with the programs of your Interactive TV Malaysia.
A better example would be that of a video game. Just like you actively interact with a video game, by being directly involved and making a decision on behalf of the character and eventually driving a story, the same way you can interact with a TV.
Similarly, you can also interact with your Interactive TV Malaysia. The very first attempt of an Interactive TV Malaysia was only limited to allowing the viewers to send live votes on a TV program, which were live displayed on the screen.
In this way, the viewers interacted and influenced the content of a TV by deciding who will qualify and who will disqualify for the next round.
The interactivity of Interactive TV Malaysia has increased many folds since it started.
Nowadays, a set-top box is installed in an Interactive TV Malaysia of a user, connected to his internet connection, allowing the Interactive TV Malaysia to establish a connection with other Interactive TV Malaysia.
LED Signage Malaysia has swiped off its print media competition and has taken over the Below the Line Advertising industry.
An LED Signage Malaysia is a thin screen, just like a thin sheet, to make billboards and flexes.
Instead of being a permanently printed film and has to be bought, an LED Signage Malaysia screen can display multiple images using bright and high-quality light-emitting diodes.
The LED Signage Malaysia is not printed and only displays the graphics. They can be rented instead of being bought forever.
Moreover, there is no comparison of quality between a printed film and an LED Signage Malaysia.
Since a LED Signage Malaysia uses light, the graphics quality is superior, clear, eye-catchy, and can be seen from a distance. Be it day or night. An LED Signage Malaysia will certainly catch your attention by adapting its brightness according to the environment, another feature printed films certainly lack.
Interactive TV Malaysia has allowed the advertisers to observe the trends in the markets as they can access buyer's needs and preferences based on their interaction with Interactive TV Malaysia.
In this way, advertisers are advertising better, but they also see advertisers according to their interests and needs.
Users do not have to see the advertisements they do not need and are getting more advertisements for the products they are interested in.
Similarly, LED Signage Malaysia has made advertising more efficient and budget-friendly. The LED Signage Malaysia is effective in displaying the advertising better, but they are also allowing dynamic display of advertising.
Moreover, with LED Signage Malaysia, advertisers can advertise without permanently losing any material because LED Signage Malaysia can be used to display multiple advertisements simultaneously.